07 dic 2024
Italy continues to lead the global luxury yacht market, particularly in the superyacht segment, with a significant market share in both volume and value.
The primary clientele remains concentrated in the United States and Europe.
The Italian shipbuilding industry excels in meeting market demands for larger, more sustainable yachts.
Notable developments include the resurgence of Cantieri di Pisa and significant milestones for Baglietto and other major Italian brands.
The Genoa Boat Show serves as a key platform for showcasing innovations, with companies like Sanlorenzo, Ferretti Group, and Azimut|Benetti unveiling new models and sustainable technologies.
Italy maintains its position as the world's leading producer of luxury yachts, particularly in the superyacht category. Historically, superyachts were defined as vessels over 24 meters, but the benchmark has shifted to yachts between 30 and 40 meters. Italian shipbuilders have adeptly responded to market demands for larger volumes, enhanced connectivity with the sea, and a greener approach. This trend is supported by a market survey from Confindustria Nautica, highlighting Italy's 54% market share in volume and 31% in order value. The primary markets remain the United States and Europe, with the 2024-2025 nautical year continuing this trend. Noteworthy is the return of Cantieri di Pisa and significant achievements by Baglietto, celebrating its 170th anniversary with new deliveries and orders. The Genoa Boat Show is a crucial event for Italian brands, with Sanlorenzo unveiling the SP92 and SL86a models, backed by a robust order book. Ferretti Group showcases new models like the Ferretti Yachts Infynito 80 and wallywhy100, with impressive sales figures. Azimut|Benetti reports substantial growth, with a focus on innovative and sustainable yacht designs, such as the hybrid-electric Seadeck 7. Sustainability is a key theme, with Amer introducing eco-friendly materials in their new 120 model. The largest yacht at the Genoa show is the Exuma 36 by Maiora, measuring nearly 37 meters.